Affirm

Affirm is a publicly-traded fintech company established in 2012 (founded by Max Levchin and others) that provides point-of-sale (POS) financing solutions and buy-now-pay-later (BNPL) products for consumers and merchants. Its mission is to “deliver honest financial products that improve lives” by offering transparent loan terms, no late-fees, and helping shoppers make smart payment choices. On the consumer side, Affirm enables shoppers to split their purchases into installments (e.g., “Pay in 4” or monthly plans) either interest-free or with upfront disclosed interest and no hidden fees. For merchants, Affirm offers a payment-option platform that integrates into checkout processes, aiming to increase conversion rates, average order values and reach new customers by offering flexible financing. With its technology stack combining machine-learning-driven underwriting, real-time decisioning and consumer-friendly disclosures, Affirm positions itself as both a consumer alternative to traditional credit cards and a growth engine for merchants. It is headquartered at 650 California Street, San Francisco, CA 94108, U.S.